A Team of Experts With Years Of Experience
Thinking at lightning speed and acting just as swiftly, Dooney Battle maximizes each opportunity the moment it presents itself. The C.E.O. and Co-Founder of Tha Lights Global has engineered and executed some of the biggest artist deals of this decade, developed multiplatinum superstars, and made history. He runs the company as a wholly independent force consisting of label services, music publishing, management, touring, and the accompanying TLG Academy—an indispensable resource for new talent worldwide. As chronicled by Variety, Billboard, Music Business Worldwide, Revolt TV, and more, he has emerged as an innovator at the nexus of music, culture, and technology.
He founded Tha Lights Global with Tim Lowery in 2010. Leveraging a keen eye for talent, he catalyzed viral popularity into immense success and cultural cache for talent such as Lil TerRio, Alex From Target, 5QUAD, and Rayy Dubb. He launched the TLG Tour with partners CAA and LiveNation. As his profile rose, NFL superstar DeSean Jackson sought him out as an advisor. In 2015, he shepherded Zay Hilfigerr and Zayion McCall to the top of the charts with the double-platinum Billboard Hot 100 Top 5 “Juju on That Beat.” In 2016, he met Lil Pump and assumed management duties. Under Dooney’s guidance, Pump arrived as one of the hottest stars in the world with a historic multimillion dollar deal with Warner Records, over a dozen platinum and gold certifications, billions of streams, more than 17 million Instagram followers, and worldwide notoriety. As of 2019, the artist also signed to Tha Lights Global as a label artist in addition to management. He locked a highly publicized deal for Dominic Fike with Columbia Records. In 2020, he launched TLG Academy as a groundbreaking launchpad for up-and-coming artists. Beyond live song reviews, it encompasses one-on-one guidance and a comprehensive two-week bootcamp.
Paula Batson both recognizes and maximizes opportunity in the constant evolution of culture. From time spent on Willie Nelson’s bus to helping Korean K-Pop group TOO succeed on Tik Tok, Paula has always found herself “in the middle” of what’s happening.
As General Manager of Tha Lights Global since 2016, she navigates strategy and oversees operations for the next-generation entertainment company, record label, and management firm, leading projects for a roster comprising multiplatinum superstar Lil Pump, emerging newcomer Kova, and hip-hop artists Bay Swag, and Lil Boss. By drawing on her diverse experience across music and technology, she has consistently galvanized the success of TLG as a trend-setting force.
She launched her career in the music industry with stints at labels such as Ode Records, RCA Records, and Columbia. Eventually, she led communications for Universal Music Group and all of its subsidiaries, notably emerging as one of the highest-ranking Asian-American female executives in the business. At the same time, she developed a deep understanding of technology by working at early digital music upstarts N2K Inc., CD Now, and MyPlay. Upon Bertelsmann’s acquisition of the latter, she worked with upstart Napster as well as old school direct-to-consumer music and book businesses. Additionally, her experience encompassed stints at early social media monitoring company Social Flow, a mobile TV on-demand app Bitbop owned by Newscorp, AI video creation app Magisto, and groundbreaking livestream platform YouNow where she met TLG Co-Founder Dooney Battle.
As a self-professed “lifelong learner,” Paula continues to leverage innovation to support artistry and build lasting and committed audiences.
Jordan Tugrul is a co-founder of Tha Lights Global. He has years of experience managing artists and has mastered content strategy, influencer marketing, and digital advertising.
The company’s OG Tim has helped guide the kids he’s mentored into an approach that combines new world technology with old-world perfection of craft. “I make sure the talent stays humble, with their feet on the ground,” he says.